Graphic design

The graphic design of your Web site incorporates more than just some icons or a color scheme. Effective design focuses attention on the information you want your viewers to see, incorporates different delivery media (text, graphics, photographs, multimedia) to most effectively convey your message, and, importantly, provides you with the professional appearance that will accord your efforts the seriousness they deserve. Let's face it: your Web site is your public face, as much as or even more so than a storefront, print advertisement, or letterhead. Your site should tell who you are in the way you want to be seen.

We can work with you to turn your message into a comprehensive design that lets your identity spread its wings. Specific issues that we will work with you to solve include:

Evaluate the success of your Web site
By this point most businesses have a Web site. However, a poorly considered Web site can do more harm than good. We can work with you to analyze your current Web efforts as well as your capabilities. Are you displaying business-critical information? Do you have the resources to update regularly? Have you developed a plan to allow your Web site to grow as you do? Are there review procedures in place before employees post content to your Web site? We will work with you to ask the right questions, and design a solution that will shine for you.

Develop a personalized design philosophy
One size does not fit all on the Web. Your business has specific goals and strengths that you will want to emphasize with your Web site. Whether you are reinforcing existing branding, starting anew on a different theme, or expanding into a new area, we work with you to develop the distinctive style that best represents you and your business.

Create a Web site that is attractive and intuitive
A Web site is only as useful as it is usable. If your clients find what they need on your site they will return. If they do not they will go elsewhere. Strong design is a crucial component of usability. We specialize in designing sites where the design elements facilitate navigation, the pages load quickly, and your users know where they are and can figure out where to go next.

Choose the appropriate graphic elements
Plain text makes for a Web site that is dense and unappealing. However, graphics-heavy sites can be cumbersome, slow to download, and difficult to navigate. We will work with you to incorporate existing branding, high-quality digital imagery, and text into a seamless public face that is appropriate for your target audience.

Integrate your Web site with your existing branding
A Web site is not produced in a vacuum. You want your clients to recognize you whether they encounter you in print, by mail, or online. Yet, the same graphic elements are not appropriate for both print and the Web. We can use our years of experience to design branding that is consistent, elegant, and tailored to your needs.

You would not consider publicizing poorly designed advertising or print communications. Don't let your Web site weigh you down. Create the public face that you want people to see.